Sorry, I’m Late: Should You Apologize For Absences From Social Networks?

“I wanted to take some time to apologize for not being on social networks lately.”

I’m sure you’ve seen status updates through Twitter or Facebook with a message like the one above. People send out updates when they’ve been away from social networks for an “extended” time, which obviously has very different meanings for different kinds of people.

Should you send out updates after some time away?

It’s a tough question to answer. Daniel Scocco says that you shouldn’t apologize for a lack of posts to blogs, so what makes social networks any different? Sure, social networks aren’t exactly blogs—as there is arguably more interaction on these networks—but if you shouldn’t do it on blogs, it gives us one side to the debate.

The other (and immensely personal) side says that you should. Perhaps your followers or friends mean more to you than in real life. Do you use social networks for business purposes or to impress clients? Obviously, people that apologize for being away must have some inherent reason or purpose behind it.

So here’s my challenge to you: while this post offers no solid answer to this debatable question, I want you to think (and comment) about your own social media habits. Do you apologize for being away from social networks? If so, why?

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5 Tips For Making A New Twitter Friend

Whether you’ve been on Twitter for years or are brand new to the platform, many people wonder exactly how to go about interacting with people. One of the best parts about being on Twitter is that all users have the chance to interact and befriend people they would not normally be able to meet in real life.

So how do you go about making a new friend on Twitter, you ask? Here are five tips to help you make connections that will greatly enhance your experience.

Use @ replies

An obvious first step to meeting people and interacting with them is through the use of @ replies. As noted before on this blog, @ replies are very simple to use and the primary way of interacting with others on Twitter.

Direct message

Direct messaging is another way of building up a friendship with a Twitter friend. If the other person is following you back, you will be provided with an option to direct message. While many marketers and people in general may use direct messages to spam, use your direct messages to send personal messages to others.

Whether it’s checking in, a reaction to a tweet or just saying hi, most people appreciate it when others take time to contact them directly, off the Twitter public stream.

Retweet often

Another way to build up connections and make new friends on Twitter is to retweet them. Retweeting is one of the easiest way to support others and expresses your approval of their content.

While some retweets may be hostile or out of pure disagreement, retweeting someone and attaching a personal message or response at the end of the tweet shows the person that you care about the content they share.

Endorse them

A fourth way you can build Twitter friendships is through endorsing them. This can be done in a variety of ways. You can submit a recommendation via a Twitter recommendation system (such as Mr. Tweet) or by attaching a follow-friendly tag (#followfriday, etc.).

While there has been some debate over whether tags such as follow friday are still valued, it is still a nice gesture and is likely to be noted by the recipient.

Offer help/assistance when necessary

Assuming that you like a fellow tweeter enough to keep tabs on them, make sure that you respond to calls to action or questions when appropriate. For instance, if your Twitter friend is looking for a restaurant recommendation and is away from a computer, you could help him/her out by researching and tweeting a few reviews.

Generally, the more you support your Twitter friends, the more they will support you back. As long as you make an effort to build relationships on Twitter, you will have little problem doing so and will greatly improve your Twitter experience in the process.

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5 Tips For A More Healthful Twitter Experience

If you are a Twitterholic and do much of your updating from your computer, it’s easy to get sucked into sending and reading updates and letting other things slip by the wayside. Your health, believe it or not, can be one of them.

Here are five tips to help you have a more healthful Twitter experience.

1. Take a brief break every hour you are on the service.

While this could be the most generic tip in a list article ever written, if you are not taking breaks over the course of your Twitter use, it can’t be good. 5-10 minutes (or a few tweets worth) of time is enough for most, and you will sit back down at your computer feeling refreshed and ready to read/send tweets again.

2. Keep healthy snacks and foods nearby and always ready.

Many Twitter users can get hungry during the time they are on the platform, so having healthy foods ready to eat and close to your workspace is recommended. Some snack ideas: fresh-cut veggies, whole-grain crackers, fruit, cheese slices—anything that you enjoy eating that you wouldn’t mind bingeing on.

Like television, if you have a tendency to overeat when you use Twitter (some people don’t think about how much they eat when they are distracted by something else), measure out your food portions using plastic baggies. You (and your scale) will thank yourself later.

3. Take a nap!

This is the first tip that actually requires a user to step away from the computer for an extended period of time, but a nap can greatly enhance your Twitter use and experience.

A mere 20-30 minute nap can have tremendous impacts on your health and your well-being, so why not take advantage of it? Plus, when you return, you will be able to tweet alert—meaning that you can digest information more effectively.

While I understand that many have busy workdays, a nap is one of the best things you can do for your overall health anyway—so instead of Twittering, get some brief rest and reap the increased alertness.

4. Make sure that your workspace is ergonomically friendly.

Twittering requires a lot of attention, but it also requires a bunch of typing and clicking. Taking a moment to ensure your desk chair is the right height, the keyboard is at a good angle, etc. will do wonders for your Twitter experience. The last thing that any user wants is to experience pain after a Twitter session.

5. Understand your goals and add/eliminate distractions accordingly.

If you are spending time on Twitter just to pass the time, perhaps leaving your TV on isn’t the worst thing in the world. However, if you are trying to complete a blog post or work on a project, you should consider eliminating distractive elements around you—and yes, that includes Twitter itself.

Twitter is a great platform to use in almost any situation, but if it gets in the way of your work or your goals, then consider taking a break. Twitter will still be here when you get back!

What are your recommendations for a healthful Twitter experience?

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With The Followers Count, We Are Still Obsessed.

If you were online around noon or so today, you probably saw your Twitter followers and following count at 0.

Zero. Mass hysteria.

Even a Mashable post couldn’t stop people freaking out all across the multiple timelines I follow in TweetDeck. “Where did my followers go?” “I hope they aren’t gone forever!” I want them back.”

Whoa.

Despite the countless number of posts telling us that the followers count doesn’t matter, if any single timeframe could prove that wrong, it happened today. People really cared that their followers were gone.

So indeed, the followers count still does matter. But to who?

I would argue that the followers count means the most to the individual person. People take ownership (and some even take pride) in a singular number that represents, in a count, how much influence you hold in Twitter. (Studies have actually shown that the follower count doesn’t matter with regard to retweets and shared items, but we’ll leave that aside for the moment). It also probably represents the ungodly amount of time all of us spent on Twitter that we, ourselves, take away from our days to contribute to the platform.

But who cares, really? Who goes around bragging that they have 1,000, 10,000, or 100,000 followers? People that aren’t on Twitter (and trust me, there are a hell of a lot of people that aren’t) probably perceive you as insane.

What if the followers count wasn’t visible?

Let’s think about the followers count a bit differently, now. What if it wasn’t visible to the public, but you could only see it on your own account? Would you brag about what threshold you have? People would probably be much less inclined to even bring up a followers count, focusing instead on the individual Twitter users that make their Twitter experience so enjoyable. Your closest followers—if you will.

If nobody could see a followers account on any account, the Twitter users with the most followers would lose some of their influence. Many see Ashton Kutcher’s ridiculous followers count, and some listen to what he has to say because of it.

However, the people that still listen to “Twitter influencers” would be genuinely interested in what the person has to say. For example, many of us listen to Chris Brogan—Chris Brogan has a large followers count, so for some, it may be imperative to listen to what he has to say. But without his followers count, the people that listen to him “because he has a large following” would drop out, allowing him to interact with and share content with the ones that truly want to listen to what he has to say.

The Proposal On The Followers Count

Twitter should simply hide or remove the followers count. While I understand that doing so may have tremendous impacts on organizations (and even some self-obsessed individuals), it would be a great step for going back to basics with social networking and focusing around true relationships, independent of a numerical value.

Mass-following and mass-removing would not be totally solved, but most people would stop doing it—the motivation for adding followers at a ridiculous rate would be gone. The Twitter community would become even more individualized—allowing the user to focus on the content shared by their closest network rather than thousands of people (which many people can’t keep up with anyway).

What are your thoughts on the Twitter bug today and the followers count? Have today’s events changed the way you think about your follower count?

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How American Idol Got Social Media Incredibly Wrong

The Los Angeles Times reported this morning that all of the individual social media profiles of the contestants from American Idol 9 have been merged into one central account on Facebook, MySpace and Twitter. According to the report, the going speculation is that Idol producers were concerned that the followers or fans count of each of the contestants may have affected America’s voting patterns.

The importance of establishing a personal presence with fans is something that is sacrificed, according to Mashable’s Jennifer Van Grove, and I agree. How are the contestants going to be able to establish a connection with the fanbase without social networking sites? It could be extremely difficult for them to do so after being voted off the show, since the American Idol “hype machine” will be gone. Likely, only an artist’s most loyal fans would stick around and support the vocalist after the time on the show ends.

Shows like American Idol stress the competition amongst individuals, so why not allow them to have their own personal fan pages on social media sites? With contestants sharing a joint account, a fan can bet that he/she won’t receive truly meaningful updates. The likelihood for personal updates is much higher on individual pages—not shared accounts.

There is always the potential for fan or follower count to sway voting results, but what is stopping any other major website from compiling data on popularity? Numeric popularity results can be acquired through a simple Google analytics search for search volume, or through other websites such as Idol Nerd. Once these analytics are analyzed, they can go viral through blog posts, Twitter and Facebook updates, and there is nothing that American Idol can do to stop this information from being passed around.

The effect on the American Idol viewership could be tremendous as well. With many fans latching onto one or a few favorite candidates, the inability to follow their updates from a personal profile page could directly result in missed episodes (or the whole season) due to lack of interest. As for myself, I know that I’d be much more inclined to watch American Idol if I was able to follow the personal updates of the contestants I cared most about. Without that kind of connection, there is no real bridge for the viewer to connect with a contestant, much less stay engaged with the show’s happenings.

Without Simon Cowell in 2011, American Idol will find it hard to gather as much excitement for the show. With the elimination of contestant social media profiles, the show has put itself on the fast track to failure: not just this season, but seasons beyond.