3 Brutal Truths About Local Networking Events

For a few years, I’ve attended several networking events around the Washington DC area, and just branched out into Columbus, OH while I’ve been at school.

I’ve gotten tired of local networking events.

Never could I have envisioned thinking this, but I’ve been on a hiatus on these events since mid-February of this year. And I don’t feel like I’ve missed out on much.

Local networking events lose the “networking” aspect fast. In fact, many of these events do a complete turnaround on their purpose: networking events become close-knit social events for small groups.

You meet the same people at the events.

Attempting not to go off on some massive generalization—but many of the same locals attend the events, time after time. What is the appeal for a person to go to networking events around the area if all of the same people will be there?

Networking events are rich when the majority of people at the event are people that you do not know. A person would tend to meet new, interesting people from a variety of fields and interests. The unfamiliarity of the people at the event should give a casual networker a charge and not shy them away from going (because they wouldn’t necessarily know most people at the event).

Some people will push their product or ideas on you.

This happens at almost any networking event, but the issue with local networking events—You CAN’T get away.

Local networking events normally are smaller than national networking events, so if you aren’t interested in a product or service, it can be difficult to find others to talk with (if everyone is “networking” at the same time). In my experience, I’ve found that people are more likely to be pursued at local events, especially if the product is locally-focused or a new startup.

No, you probably won’t meet Guy Kawasaki or Pete Cashmore.

For people that go into local networking events expecting to meet extremely successful people or social networking celebrities, they will be extremely mistaken. Many times, the people that you meet are more or less, your peers. While everyone may be in a different line of work or have different interests, it isn’t realistic to think that you will meet someone truly incredible every (or any time) you head out to a local event.

As long as you keep your expectations in check for these events, you can have a good experience at local events. As for me, my hiatus from these events continues, as I tweeted yesterday.

Do you go out to local networking events? What are your thoughts on your experiences at these?

(Photo Credit: Net In The City)

  • janetkennedy
    As an active networker I can see a lot of validity to the comments above especially the part about seeing the same peer group. I need to be more selective and look for the events that have value to my company, the trade association in which I hold an officer's role and for my non-profit initiatives. That said, there are a number of local peers that I "met"/know primarily through Twitter and the peer to peer events have given me an opportunity to move those relationships from "professional acquaintance" to friend.

    I attended Carlee's Pecha Kucha Raleigh and met new people outside my normal circle (as well as Ignite Raleigh and TEDx) and found those opportunities to be stimulating, fascinating and, by the way, excellent networking events.
  • Janet, I appreciate you leaving a comment on my post here!

    One of the main issues behind nonproductive networking events is the fact that some people can't distinguish between social events and networking events. When local networking events become too localized, they can turn into close knit social events rather than outward networking experiences.

    I am glad that you found Carlee's event to be an excellent experience. If only I was in the Raleigh area!
  • I think I'm going to have to agree with Hannah on this one. While I like networking in general, I've found the events labeled "Networking Events" are the most boring & least valuable to me. In addition to what Hannah said, I also have started organizing my own events (example: Pecha Kucha www.pecha-kucha.org) that don't draw a business crowd simply looking to network, but rather a diverse crowd interested in sharing ideas and engaging in meaningful conversation. And that's the best networking in my opinion, without ever having to call it networking :)
  • Hey Carlee, thanks so much for stopping by and leaving a comment! You're right that through meaningful conversation, you can forge better connections than in the traditional sense of a networking event. I find that for myself, one-on-one interactions tend to be more fruitful and worthwhile.
  • hannahdemilta
    Personally I'm a fan of local networking events that aren't necessarily labeled "networking events." I think giving it that title does bring out the people who want to sell to you. I like going out to various events and happenings in the city that are interesting to me and networking from there. It connects me with people who I might share a common purpose with because we are there for similar reasons. It also puts me in contact with different groups of people. If I'm meeting the same friends over and over at events then it's time to switch something up.
  • Thanks for leaving a comment Hannah! Interesting idea with the non-labeling of networking events. I would imagine that there are a fair number that aren't identified as such. One of the driving factors behind my hiatus from networking events is that I was meeting the same people doing the same thing. I find I get a lot more out of networking with people that I do not know and are not necessarily in my field.
blog comments powered by Disqus